How long should I run a test on my page?

This may depend on the amount of traffic you receive. For sites that do not receive a lot of daily activity, a longer test may be necessary to get a better idea of how the site is performing. If you have a very busy site, one week may be all the time you need to gauge how effective a new design or ad campaign has been.

If you are running an ad campaign for a specific amount of time, it’s a good idea to set the test to run before and a little bit after the campaign to get a better idea of overall performance.

It is really up to you as to how long your test should last. However, for the best results, we recommend at least one week.